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class="post-1699 post type-post status-publish format-standard hentry category-buecher category-debatte category-medienmassaker category-werbung category-wirtschaft">

Buchsponsoring durch Industrielle: Ein Insider packt aus


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20. Dezember 2011
Veröffentlicht von
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3 Kommentare


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Als mehrfacher Buchautor möchte ich im Fall „Maschmeyer bewirbt Wulff“ gerne ein bisschen Licht ins Dunkel bringen. Denn hier wird etwas hochgekocht, was eigentlich schon lange kalter Kaffee ist. Worum geht es? Der Gründer des Finanzdienstleisters AWD hat für Wulffs… Artikel ansehen

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class="post-1180 post type-post status-publish format-standard hentry category-journalismus category-medienmassaker category-uncategorized category-pr category-printen category-werbung category-wirtschaft">

DieRedaktion.de wirbt mit PR-Berater

11. März 2011 Veröffentlicht von
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Die Deutsche Post hat gerade eine Plattform für Textverkäufe eröffnet. Sie heißt DieRedaktion.de und ist laut Pressemitteilung ein „Online-Marktplatz für Qualitätsjournalismus“. Seltsam erscheint mir, dass gerade die Post solch ein Portal aufzieht. Noch seltsamer finde ich, dass in der PM… Artikel ansehen

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class="post-1024 post type-post status-publish format-standard hentry category-cyberspace category-debatte category-facebook category-journalismus category-medienmassaker category-pr category-social-media category-werbung">

Wie Facebook meinen Firmennamen kaperte


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1. Dezember 2010
Veröffentlicht von
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9 Kommentare


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Gestern hatte ich einen Facebook-Moment. Ich mag das Netzwerk, eigentlich, aber mit Facebook-Moment meine ich nichts Positives. Sondern jene Augenblicke, in denen man merkt, dass einem die Kontrolle über die eigenen Informationen wieder ein bisschen mehr entgleitet. In denen man… Artikel ansehen

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class="post-866 post type-post status-publish format-gallery has-post-thumbnail hentry category-hardware category-journalismus category-medienmassaker category-uncategorized category-pr category-printen category-software category-supergeek category-werbung category-wirtschaft post_format-post-format-gallery">

Medienzeitmaschine


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21. September 2010
Veröffentlicht von
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blog 700


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  Zusammen mit Björn Eichstädt betreibe ich ein kleines Blogprojekt, die Medienzeitmaschine. Worum geht es? Um die Medienbranche vor 25 Jahren. Wie haben Medienleute damals gearbeitet? Wie recherchierte man ohne Google? Wie vernetzte man sich ohne Facebook und Xing? Wer… Artikel ansehen

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class="post-735 post type-post status-publish format-standard hentry category-cyberspace category-debatte category-facebook category-meatspace category-pr category-rfid category-social-media category-werbung">

Facebook Places? Facebook Things!

20. August 2010 Veröffentlicht von
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1 Kommentar


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Vor einigen Jahren waren RFID-Chips ein großes Thema, und eine Prognose lautete, durch das Taggen von Alltagsgegenständen werde das sogenannte „internet of things“ entstehen: Kühlschränke, die mit Milchtüten kommunizieren, Fußbälle, die mit Torpfosten Daten austauschen und so weiter. Der Erfolg… Artikel ansehen

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class="post-658 post type-post status-publish format-standard hentry category-debatte category-journalismus category-medienmassaker category-paid-content category-werbung category-wirtschaft">

„The Times“ verliert 66% ihrer Leser – ein Erfolg?

19. Juli 2010 Veröffentlicht von
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Elektrisiert hat mich diese Meldung, laut der „The Times“ seit Errichtung einer Paywall rund zwei Drittel ihrer Leser veloren hat: Citing data from Experian Hitwise, which monitors Internet traffic, the Observer said visits to The Times’s website had fallen to… Artikel ansehen

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class="post-477 post type-post status-publish format-standard hentry category-cyberspace category-debatte category-e-book-e-reader category-hardware category-iphone category-journalismus category-medienmassaker category-printen category-supergeek category-werbung category-wirtschaft">

Ist Weniger das neue Mehr?

27. Mai 2010 Veröffentlicht von
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Neulich war ich auf der Internetkonferenz next10. Die Qualität der Vorträge war durchwachsen, einer lässt mir jedoch keine Ruhe: Der von Ben Hammersley. Der Brite ist Editor at Large bei „Wired“ und arbeitet für eine Kreativagentur. Er erzählte von seinen… Artikel ansehen

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class="post-461 post type-post status-publish format-standard hentry category-medienmassaker category-social-media category-werbung category-wirtschaft">

BP nutzt Social Media für Schadensbegrenzung,

7. Mai 2010 Veröffentlicht von
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Neulich habe ich darüber geschrieben, wie sich eine Facebook-Fanpage für Unternehmen zur Falle werden kann. Was auf der Seite passiert, lässt sich kaum kontrollieren, wie etwa Nestlé nach einer Greenpeace-Kampagne erfahren musste. Dagegen zeigt BP gerade,wie man Social Media gekonnt… Artikel ansehen

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class="post-432 post type-post status-publish format-standard hentry category-abgestaubt category-telcos category-werbung category-wirtschaft">

Abgestaubt: Der Markendschungel der Telekom

17. April 2010 Veröffentlicht von
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Manche Aufräumarbeiten dauer etwas länger.Die Markenarchitektur der Deutschen Telekom zum Beispiel, von dem ehemaligen Kommunikationschef Jürgen Kindervater entworfen, ist über die Jahre zu einem veritablen Dschungel mutiert. T-Home, T-Shop, T-Com, T-Systems – da blickt schon lange kein Schwanz mehr durch…. Artikel ansehen

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class="post-299 post type-post status-publish format-standard hentry category-autos category-carmageddon category-energie category-evelektroauto category-mobilitat category-werbung category-wirtschaft">

Werbebus legt Stockholmer Verkehr lahm

20. Januar 2010 Veröffentlicht von
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Der schwedische Airportshuttle-Betreiber Flyggbussarna wollte seinen Kunden klarmachen, das Coachbusse viel umweltfreundlicher sind als Pkw und ließ deshalb von der Werbeagentur Acne Advertising eine aus 50 gestapelten Pkw bestehenden Coachbus auf dem Mittelstreifen der Stockholmer Flughafenautobahn aufstellen – mit dem… Artikel ansehen