16 November 2006 — News, Tips & Tricks, SEO/Suchmarketing
Na klar. Größere Firmen und Technikfreaks haben natürlich die Möglichkeit, sich einen Seitenoptimierer (SEO) zu leisten, der Tipps für optimale Verlinkung, Verschlagwortung und andere Sachen gibt, damit die eigene Seite möglichst weit oben in den Trefferlisten von Google und Co. auftaucht.
Kleinunternehmer, Normalsterblich udn Geizkrägen können ihre Seite stattdessen in Verzeichnisse und bei Suchmaschinen eintragen. Das ist freilich recht mühsam - wird aber jetzt einfacher. Die drei Dickschicffe Google, Yahoo und MSN haben sich darauf geeinigt, allesamt den gleichen Webindex-Standard zu verwenden. Genauer gesagt sind Yahoo und Microsoft auf Googles Sitemap-Protokoll umgeschwenkt.
Wer seine Seite dort anmeldet, kann nicht automatisch auf eine tolle Platzierung hoffen. Er hebt aber - im übetragenen Sinne - die Hand und ruft: “Hallo Kalifornien, ich hab auch so ne Webseite! Crawl mich, crawl mich!” Dazu muss man einen XML-Code-Fitzel auf seiner Seite einbauen. Könnte noch komfortabler sein, aber immerhin.
Wer einen RSS-Feed auf seiner Seite hat (vor allem Blogs und Nachrichtenseiten) kann sich zusätzlich bei Pingoat anmelden. Dadurch kommt man in alle möglichen RSS-Sammeldienste rein, kann die Zahl der Verlinkungen (und den Traffic) ebenfalls erhöhen.
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1 November 2006 — News
By THOMAS HILLENBRAND, PETER EHRLICH and STEFFEN KLUSMAN
FRONT PAGE - FIRST SECTION
1 November 2006
Financial Times
Page 1
Sistema, the Russian conglomerate, is seeking to take a significant stake in Deutsche Telekom, the German telecommunications group, in exchange for control of its telephone unit, which includes MTS, Russia’s biggest mobile phone operator, according to people familiar with the issue.
Those familiar with the approach told FT Deutschland, the Financial Times’ sister paper, that Sistema had approached Kai-Uwe Ricke, Deutsche Telekom’s chief executive, with the proposal, which has been discussed by the German company’s board.
According to these people, Sistema has suggested the full integration of the Russian conglomerate’s telecoms division into Deutsche Telekom. In return, Sistema would acquire a stake of between 10 and 20 per cent in Deutsche Telekom, which is32 per cent owned by the German government.
The Russian group could receive the shares as part of an asset-swap, which could see Deutsche Telekom increase its capital stock or buy back its own shares, requiring the group to spend relatively little cash, according to the same people.
Alternatively, the German state could offer some of its shares for which it could later be compensated.
The approach to Deutsche Telekom was among the issues discussed at the fringes of the visit to Germany three weeks ago by Vladimir Putin, the Russian president, German government officials said. Vladimir Yevtushenkov, Sistema’s billionaire executive chairman, was among the listed participants at a meeting during that visit of German and Russian executives in Munich, where Mr Putin as well as Leonid Reiman, Russia’s telecoms minister, were present.
Both Deutsche Telekom and Sistema declined to comment. However, one member of Deutsche Telekom’s supervisory board confirmed that he had dealt with the issue.
Sistema, owned by Mr Yevtushenkov, turned over Dollars 7.6bn (Pounds 3.9bn) through its property, telecoms and financial services operations in 2005. The company listed on the London Stock Exchange last year, raising Dollars 1.3bn.
MTS, its Moscow-based mobile telephony unit is listed in Moscow and New York, and serves 58.2m customers with subsidiaries in Ukraine, Uzbekistan, Turkmenistan and Belarus.
MTS has made several attempts to gain a foothold in other overseas mobile phone markets in the recent past, but has frequently lost out to rivals, such as Vodafone or Telenor.
Deutsche Telekom previously held a 40 per cent stake in MTS, but has gradually reduced this holding, selling off its remaining 10.1 per cent stake last year.
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